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Marking the launch of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique partnership has been formed. Pokémon's creators alongside the Natural History Museum will launch a pop-up shop featuring exclusive items. Fans will find products like stationery, plushes, and artwork that are drawing from the museum's aesthetic. For collectors, however, will be a limited-edition Pikachu card, given as a free bonus for the pop-up. The store is scheduled from the physical location to online from January 26 to April 19.

The Book Behind the Partnership

Pokécology: An Illustrated Guide to Pokémon Ecology is a highly anticipated tome filled with stunning illustrations that show Pokémon in their wild environments. It's essentially is what an in-world scientist could produce once trainers submit their data, alternatively what Charles Darwin could have sketched if the famous islands were populated by Pidgeys instead of birds. Part of the charm stems from the book's scholarly treatment, presenting Pokémon as worthy of subject for inquiry. Author Yoshinari Yonehara and illustrator Chihiro Kinoshita both hold doctorate degrees in animal behavior and ecology.

Why This Promo Card Different

It is common for The Pokémon Company to release cards for major tournaments or brand collaborations. A lot such promotional cards typically highlight the iconic electric rodent that acts as the series face. What distinguishes this latest museum card however, is the distinctly bigger size. Although precise specs have not been immediately shared, its distribution will certainly be highly restricted, with customers able to get just one card per purchase.

Limiting Reseller Activity

According to an official announcement, a portion of the pop-up items may also be available beyond the institution itself. However, a wider release is slated for select retailers in the UK. Importantly, fans will not be able to purchase the card via the official web shop. Although speculator demand is a given, it appears they're going to have a difficult time stockpiling large numbers on this occasion. For those feeling left out, consider an alternative like Pokémon Fossil exhibit coming to Chicago later this year.

"Every penny from purchases made in the Museum shop and its online store, including these items, support the Natural History Museum’s non-profit work. That encompasses the research of hundreds of researchers who are scientific inquiry and finding answers to the global ecological crisis," it says.